Hello,
I'm Tony
Contreras
I'm Tony
Contreras
I’m a hands-on Design Director based in Berkeley, California who loves using human-centered methods to create delightful experiences and business value.
My Skills
I'm a well-rounded designer and technology professional with experience in human-centered product and service design, product management, software engineering, solutions architecture, and operations.
Design Strategy
Focusing on user needs, business goals, and technological constraints, I love creating cohesive and effective user experiences.
App & Web Design
I have a proven record of creating intuitive and visually appealing digital experiences across multiple platforms and devices, and being an excellent partner with engineering teams.
Workshop Facilitation
Align teams, ignite ideation, and infuse joy and creativity into process, resulting in impactful outcomes and energized teams ready to tackle challenges head-on.
Rapid Prototyping
Coupled with design thinking outputs, I can drive quick and efficient ideation and validation of ideas, reducing time and cost while increasing the chances of success.
User Research
My expertise in user research allows me to understand user motivations and gain valuable insights, enabling more informed decision-making and ultimately, driving user-centric product development.
Design Leadership
I excel in mentoring designers, building strong cross-functional teams that encourage deep partnerships, ensuring delivery excellence, and fostering a culture of innovation and collaboration.
Case Studies
I've worked on design challenges in a wide range of industries and with a diverse set of clients including Carnival Corporation, Nike, Universal Parks & Resorts, Roche Diagnostics, Sunrun, and Verizon.
Solar Energy eCommerce
Reimagining a new business model by embracing digital commerce.
Immersive Sports Viewing Experience
Rapid design and prototype of an interactive sports viewing product.
Wildfire Safety App
Mobile app design for California utilities provider.
Improved Telecom Purchase
Enhancing the purchasing flow and tech stack of an eCommerce platform.
© Tony Contreras, 2024