Hello,
I'm Tony
Contreras
I'm a hands-on Design Director based in Berkeley, California who loves using human-centered methods to create kick ass experiences and business value.

My Skills

Designer. Technologist. Leader. I've shipped products across industries, from strategy to code to launch.
Design Strategy
Users, business, tech: I balance all three. Great experiences don't happen by accident, they're designed with intent.
App & Web Design
Pixels with purpose. I design interfaces that look sharp, work seamlessly, and ship alongside engineers.
Workshop Facilitation
I get rooms unstuck. When teams need alignment or breakthrough ideas, I design and run sessions that actually deliver.
Rapid Prototyping
I build fast and test fast. From concept to clickable prototype in days, validating ideas before investing in code.
User Research
I talk to users and bring you along for the ride. Real insights from real people, turning assumptions into evidence.
Design Leadership
I build teams that ship. Mentoring designers, bridging silos, and creating a culture where good work thrives.

Case Studies

I've worked on design challenges in a wide range of industries and with a diverse set of clients including Carnival Corporation, Nike, Universal Parks & Resorts, Roche Diagnostics, Sunrun, and Verizon.

Solar Energy eCommerce

Reimagining a new business model by embracing digital commerce.

Immersive Sports Viewing Experience

Rapid design and prototype of an interactive sports viewing product.

Wildfire Safety App

Mobile app design for California utilities provider.

Improved Telecom Purchase

Enhancing the purchasing flow and tech stack of an eCommerce platform.

Collaborative Movie Selection

Full-stack app built with AI-assisted vibe coding to solve group movie night.