Tony
Contreras
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Hello, I'm Tony
Tony Contreras

Tony Contreras

DESIGN DIRECTOR • BERKELEY CA •
Design Director
Strategy · Product Design · Leadership
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What I Do
Design StrategyUsers, business, tech: I balance all three. Great experiences don't happen by accident.
App & Web DesignPixels with purpose. I design interfaces that look sharp, work seamlessly, and ship alongside engineers.
Workshop FacilitationI get rooms unstuck. When teams need alignment, I design and run sessions that deliver.
Rapid PrototypingFrom concept to clickable prototype in days, validating ideas before investing in code.
User ResearchReal insights from real people, turning assumptions into evidence.
Design LeadershipI build teams that ship. Mentoring designers, bridging silos, creating culture where good work thrives.
Design StrategyUsers, business, tech: I balance all three. Great experiences don't happen by accident.
App & Web DesignPixels with purpose. I design interfaces that look sharp, work seamlessly, and ship alongside engineers.
Workshop FacilitationI get rooms unstuck. When teams need alignment, I design and run sessions that deliver.
Rapid PrototypingFrom concept to clickable prototype in days, validating ideas before investing in code.
User ResearchReal insights from real people, turning assumptions into evidence.
Design LeadershipI build teams that ship. Mentoring designers, bridging silos, creating culture where good work thrives.
Selected Case Studies
01
eCommerce

Solar Energy eCommerce

The largest solar provider in the US wanted to sell products online, an industry first. I led the design for a full eCommerce experience, from discovery to signed contract.

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02
Product Design

Immersive Sports Viewing Experience

From brief to validated prototype in weeks. A second-screen sports experience designed to keep fans closer to the game.

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03
Mobile App

Wildfire Safety App

Utility company that serves 3.7M people in wildfire country wanted to help their customers prepare, respond, and stay informed during outages.

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04
eCommerce

Improved Telecom Purchase

SMB checkout was not optimized for conversions. I redesigned the purchase flow and helped modernize the underlying tech stack alongside it.

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05
Full-Stack App

Collaborative Movie Selection

A side project that became a full product: a collaborative app that ends the "what should we watch?" debate. Built end-to-end with AI pair programming.

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Interactive

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