Tony Contreras
Hello, I'm

Tony
Contreras

A hands-on Design Director based in Berkeley, California who loves using human-centered methods to create amazing experiences and business value.

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What I Do
Design StrategyUsers, business, tech: I balance all three. Great experiences don't happen by accident.
App & Web DesignPixels with purpose. I design interfaces that look sharp, work seamlessly, and ship alongside engineers.
Workshop FacilitationI get rooms unstuck. When teams need alignment, I design and run sessions that deliver.
Rapid PrototypingFrom concept to clickable prototype in days, validating ideas before investing in code.
User ResearchReal insights from real people, turning assumptions into evidence.
Design LeadershipI build teams that ship. Mentoring designers, bridging silos, creating culture where good work thrives.
Design StrategyUsers, business, tech: I balance all three. Great experiences don't happen by accident.
App & Web DesignPixels with purpose. I design interfaces that look sharp, work seamlessly, and ship alongside engineers.
Workshop FacilitationI get rooms unstuck. When teams need alignment, I design and run sessions that deliver.
Rapid PrototypingFrom concept to clickable prototype in days, validating ideas before investing in code.
User ResearchReal insights from real people, turning assumptions into evidence.
Design LeadershipI build teams that ship. Mentoring designers, bridging silos, creating culture where good work thrives.
Selected Case Studies
01
eCommerce

Solar Energy eCommerce

Reimagining a new business model by embracing digital commerce for Sunrun, a solar industry giant.

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02
Product Design

Immersive Sports Viewing Experience

Rapid design and prototype of an interactive sports viewing product.

View Case Study →
03
Mobile App

Wildfire Safety App

Mobile app design for California utilities provider.

View Case Study →
04
eCommerce

Improved Telecom Purchase

Enhancing the purchasing flow and tech stack of an eCommerce platform.

View Case Study →
05
Full-Stack App

Collaborative Movie Selection

Full-stack app built with AI-assisted vibe coding to solve group movie night.

View Case Study →